Philly Sprints Business Tips

Archive for March, 2010

Finding your niche so you can concentrate.  When you find out what your specialty is
then you can start to promote to the people that are working on the same type of things
you are.  Are you just with a program to make money as an affiliate? Do you have your
own website that goes back to your affiliate site?  Are you selling homemade products?
Are you someone that is selling from his/her own store or mall?  There are so many
different things to promote and you want to reach your target audience to get the results
that you are seeking.

Outline your tasks daily using the day timer you will know what day and time you can
repost your ads or emails to Safelists.  This is a great time saver.  If you have multiple
email accounts a program called Thunderbird by Mozilla is tops,  login one place and
check them all at once.  A lot times for every task to get the most important done early
when you are full of energy.  Take breaks so you can re-evaluate what you are doing and
be more receptive to tasks still to be done.  Organization will set you above the crowd
because you will accomplish more.
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At the beginning of my creative career, I volunteered as an overnight deejay at a college radio station. I loved playing the music and interacting with insomniac listeners, but I got a real kick out of reading the news. I would tear copy straight off the wire service printer and if I was lucky, I had a producer turn that raw newsfeed into informational text that I read into the microphone. The text was broken up into reasonable sentences that were designed for easy delivery over the air. When my producer didn’t show up for my shift, I did this myself I’d mark up the page, insert pauses, and emphasize the words and sentence clauses that I wanted to stress. If I couldn’t be understood over a fuzzy and weak AM signal, then what was the point of taking five minutes at the top of the hour to deliver the news? I had a lot of fun and I learned how to “speak” all over again. Whenever I do any live speaking today, I use the same exact techniques that I learned while the “On-Air” sign was flashing above the studio. I mark up my speech or the text passage I’m reading because I know that impact is everything. If I lose my breath in the middle of a sentence, then it’s too long. If the last word of a sentence drops out inaudibly, my message is lost. If I stumble on an unfamiliar word or name, my audience loses confidence in my message.

Live telephone operators who work in call centers and answering services need the same help that any live speaker needs. It’s the job of the call center operator to communicate the client’s business image to the caller, and this begins with the first few seconds of the phone call. Many small business owners’ needs never go beyond representatives answering their lines with “XYZ Company, may I help you?” and improvising the rest of the conversation to obtain the information that the client requests. When clients upgrade their accounts to more complex services, it’s important that they create a script that works for both the company signing up for the service, the operator reading the script, and the customer. Your sales representative is more than willing to help you create the best script to fit all of your sales or information inquiries.
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