Philly Sprints Business Tips

Archive for August, 2010

Marketers from every niche have common ground when it comes to bills.  Yeah, every month there’s a new stack of bills demanding to be paid.  Will there be enough profit to slide right through bill paying time without a flinch?  Or do you find yourself fretting about whether you’ll even break even?  You don’t have to be victimized by envelopes and 8×10 sheets of paper.  Implement these 3 techniques to boost your sales.

1.  Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors.  In fact, the majority of advertising focuses on doing just that.  There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%.  Now, that’s a whopping improvement!  Don’t let potential customers fade away.   Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your business – without encouragement.  Imagine what would happen if you start rewarding their efforts.
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These are proven techniques for making Google AdSense, which will work on most blogs and websites. There is no secret system, you just have to think smart and put the time and effort into making things happen. Don’t start out on the Google AdSense path and think you are instantly going to be making 1000′s of dollars a week. It isn’t going to happen.
The most important step to making money from Google AdSense is to increase the volume of traffic to your blog or website. Simple ways of doing this is by distributing your articles to ezine lists, article announcement lists, blog carnivals, social bookmarks sites and yahoo groups. For this to work you need to write at least one new article a day, which needs to be of a good quality and interesting.

Create the ad units so that they blend in with your blog. You will need to go into your Google AdSense control panel and enter the hex colour codes from your website or blog. Make sure the text colour; background colour, and link colours all match your blog.

Don’t use borders around the ad unit boxes. Again, you want the boxes to blend, you will have to colour code the borders to match the background so that they become invisible.

Find profitable niche markets, it is important not to choose markets where the cost per click is too low to make it worth your while. I suggest that you do some keyword research and find out roughly what the cost per click is in Ad Words. Usually this will be a good indication as to whether this will be successful.
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